On way to catch people's attention is with the word FREE. Magazines are always a good source for this. Everybody loves free no matter what it is they'll stop and look. I came across an advertisement for emusic.com that was a cut out picture of an ipod/mp3 player. On the top of it read "25 FREE SONGS". I got really excited and started looking for a code or something that I would submit to get my free songs. Then, I came across the tiny letters in the back...."free with a 7 day trail subscription, credit card required", and I moved on with my life. This might catch some people. It did make me stop and look at their advertisement. But I wasn't willing to go any farther than absolutley free no strings attached.
No comments:
Post a Comment