I waited patiently throughout all the super bowl commercials for the much anticipated and talked about one second Miller Lite commercials. However, to my disappointment they were never aired. At first, I thought I may had missed the one second ad but it turns out, according to USA TODAY that the Fox network decided against broadcasting the three commercials that had been approved for airing. The commercials make fun of Anheuser-Busch's new Budweiser Select beer. Anheuser-Busch bought the most Super Bowl advertising an so as a result Fox's sales department decided to veto the ads.
"Fox said it would not run commercials portraying Anheuser-Busch, which bought the most Super Bowl advertising time this year, in a negative light, said Jon Nesvig, president of advertising sales at Fox."
Fox sold 30-second spots for up to $2.4 million this year. So apparently in this case, money is more important than freedom of speech or competition in the market.
"It appears to us that Anheuser-Busch is trying to bully us out of the pregame on Super Bowl Sunday," Miller spokesman PeteMarino said. "But we remain confident that our message about new Bud will be well heard and well understood."(http://www.usatoday.com/money/advertising/admeter/2005-02-06-miller-ads-pulled_x.htm)
I don't think it's fair that Fox can decide what can be heard and not heard. As a consumer I want to know what my other options are!
check out the Miller Lite ads....quite a funny concept.
http://youtube.com/watch?v=K9GwHnU2ESE
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