I really enjoy the Dove ads. They are doing a self-esteem campaign where their ads show real women. This is a great target market strategy reaching to the real women of the world. Their ads show full curved to petite women to women in their twenties to women in their sixties. The ads have captions that say things such as "never too old to be in an magazine ad" or "i like me real body". When I read them I walk away with a little more confidence and have Dove on my mind. Perfect.
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