Pepsi had taken a different angle on the diet soda spectrum. I was listening to the radio this morning and a commercial for Pepsi Max came on. I thought it was hilarious but couldn't find it on the internet. I found the tv commercial though...
The radio commercial described Pepsi Max as the many version of diet soda where Diet Coke is the womanly version. There was a line that went along the lines of "is buying diet coke right up there with buying your girl friends maxi pads". Pepsi Max definitley knows who their target market is.
Wednesday, March 11, 2009
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