SNUS smush

When I first saw this ad I was like what the heck is SNUS? It looked like a gum advertisement. And then I saw the Camel and I was even more confused. And then I saw the "WARNING: This product may cause mouth cancer" and I kinda giggled to myself. How can you advertise something and then have to put that on there. But anyways, this is the definition of SNUS:

According to Wikipedia, snus (pronounced snoose) is:
…a moist powder tobacco product that is consumed by placing it under the upper lip for extended periods of time. It is a form of snuff that is used in a manner similar to American dipping tobacco, but typically does not result in the need for spitting…The sale of snus is illegal in the European Union, but due to an exemption in Sweden. It is still manufactured and consumed primarily in Sweden and Norway.

Very interesting. I guess since smoking is out chewing is in? hmmm...YUCK.

De Lijn Transport Services

This is a cute advertisement. Reminded me of those mini Pixar movies. Cute and light. And who doesn't love penguins!

Gilly Hicks

I recently just found this new underwear store called Gilly Hicks that belongs under the same company as Abercombie and Fitch. I was amazed at the layout of the store...you walk in and feel like your in a whole different world of bras and panties. It's kind of a maze of room after room that you have to walk through to get to the end of the store where the register is. Then as your waling out you have to walk back through all the rooms where I almost stopped two or three more times to look at things even after I had already bought something. Pretty sneaky idea of making you want to buy more.

Pepsi Max

Pepsi had taken a different angle on the diet soda spectrum. I was listening to the radio this morning and a commercial for Pepsi Max came on. I thought it was hilarious but couldn't find it on the internet. I found the tv commercial though...



The radio commercial described Pepsi Max as the many version of diet soda where Diet Coke is the womanly version. There was a line that went along the lines of "is buying diet coke right up there with buying your girl friends maxi pads". Pepsi Max definitley knows who their target market is.

Dove ads

I really enjoy the Dove ads. They are doing a self-esteem campaign where their ads show real women. This is a great target market strategy reaching to the real women of the world. Their ads show full curved to petite women to women in their twenties to women in their sixties. The ads have captions that say things such as "never too old to be in an magazine ad" or "i like me real body". When I read them I walk away with a little more confidence and have Dove on my mind. Perfect.

cool illusions

I thought these were some very unique ads and a good way to get people to really look at the billboard. If I were walking or driving down the street these would definitley catch my eye.

yummy

I dont know why, but I thought this commercial was really funny. All the smacking from the llama and the happy smiley guy really made me want to go get some Starbursts. Llamas are funny!

http://www.youtube.com/watch?v=P3kw7cRz4Ek